Ways Your Brand Can Stand Out on Twitter
Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics.
With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must.
Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error.
To monitor how brands are using Twitter to capture the attention of their constituents.
Newsjack What’s Hot.
Taking advantage of trending news by writing about it as it is breaking can be a very effective way to inject your brand into the conversation. During this year’s Super Bowl, many brands were playing the newsjacking game, sharing their quips in real time.
Ask Questions.
Any networker worth. Ask them anything. The more you ask them questions, the more likely they’ll be to trust that you’re genuinely interested in their needs and interests, more likely they’ll be to do business with you when the time comes.
Engage With Other Brands.
Back in the day, it would have been highly unusual – and nearly impossible – for one brand to talk to another. What would be the point? And without the Internet, there wasn’t really a good forum for such conversation, anyway. Social media changes everything. And today, now that most brands have the basics of Twitter down, they’re going where no brands have gone before, reaching out to one another for not just casual banter, but for strategically timed engagement.
Embrace Your Fans.
People follow brands on Twitter for a number of reasons, one of which is for a digital autograph, a chance to connect with someone or something they adore. One-on-one interaction is ideal.
Talk About the Weather.
What’s the one thing people talk about when they have nothing else to say? The weather! Everyone is interested in the forecast, the temperature, and whether it’s sunny, raining, or snowing outside.
Be Responsive.
Is a fact that more than 70 percent of users expect brands to get back to them on Twitter in less than an hour
Sense of Humor.
Far too many brands take themselves too seriously on Twitter. For them, every single tweet is watered down, devoid of any personality whatsoever, never mind a sense of humor.
Give Away.
Perhaps the easiest way to stand out among the competition for attention on Twitter is to host a contest or sweepstakes.
Inspirational.
Whether you’re marketing to businesses or consumers, don’t forget that you’re talking to other humans on Twitter.
Share Knowledge.
Speaking of being helpful, some of the most popular accounts on Twitter are those that provide insight and information to their followers.
