Tag Archives: marketing

Email Marketing

E-mail Marketing Campaigns

Posted on by Cristian Croitoriu
E-mail Marketing Campaigns
22
Sep

E-mail Marketing Campaigns

 

Email marketing automation can build brand loyalty, increase customer engagement and convert your customers without you lifting a finger.

In the age of Automated Restaurant ordering and Self-Checkout Grocery Systems, Email Marketing Automation is the logical next step for your sales and marketing strategy.

What exactly is Email Marketing Automation?

 

Email Marketing Automation involves the use of email automation software to create specific email customer journeys. Email automation can onboard and re-engage your customers using pre-planned customer journeys. Once set up these customer journeys market to and communicate with your customers without any management from you or your staff.

What can Email Marketing Automation do for you?

 

A 2015 study found that 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.

Here are some tips to make your email marketing journey’s even better:

Test – People may not admit to judging a book by its cover, but they do judge an email by its subject line. Studies of email user engagement suggest that 35% of recipients open emails depending upon the best email subject lines. Automation software allows you to A/B test two subject lines on a small sample of your intended recipients. The subject line that receives the most email opens automatically triggers the send of emails with the better performing subject line to your remaining recipients. Giving your EDM the best chance of being read.

Engage – Don’t make them come to you, bring the fun to them. Your business is worth boasting about. Engage with your customers and entice them to engage with you. Email automation allows you to schedule regular sharing of blog posts, product information and offers with your database. Send monthly, fortnightly or weekly emails to keep your brand top of mind.

Analyse – Email marketing automation allows you to track Emails sent, Emails opened, EDM Click through rates and finally Conversions from your EDM. Analysis of campaign performance including funnel analysis gives you insight into the best and worst performing aspects of your email marketing campaign.

Optimise & Repeat – What works best for your customers? After determining the best performing parts of your previous email campaigns, optimise your upcoming campaigns to replicate their success. Identify the language, offers, and imagery that appeals most to your clients and repeat.

Work smarter not harder and allow Email Marketing Automation to strengthen relationships with your customers.

Do you need your e-mail marketing campaign automated ? 

Online Marketing

Ways Your Brand Can Stand Out on Twitter

Posted on by Cristian Croitoriu
28
Feb

Ways Your Brand Can Stand Out on Twitter

 

Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics.

With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must.

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error.

To monitor how brands are using Twitter to capture the attention of their constituents.

Newsjack What’s Hot.

Taking advantage of trending news by writing about it as it is breaking can be a very effective way to inject your brand into the conversation. During this year’s Super Bowl, many brands were playing the newsjacking game, sharing their quips in real time.

Ask Questions. 

Any networker worth. Ask them anything. The more you ask them questions, the more likely they’ll be to trust that you’re genuinely interested in their needs and interests, more likely they’ll be to do business with you when the time comes.

Engage With Other Brands.

 Back in the day, it would have been highly unusual – and nearly impossible – for one brand to talk to another. What would be the point? And without the Internet, there wasn’t really a good forum for such conversation, anyway. Social media changes everything. And today, now that most brands have the basics of Twitter down, they’re going where no brands have gone before, reaching out to one another for not just casual banter, but for strategically timed engagement.

Embrace Your Fans.

People follow brands on Twitter for a number of reasons, one of which is for a digital autograph, a chance to connect with someone or something they adore. One-on-one interaction is ideal. 

Talk About the Weather.

 What’s the one thing people talk about when they have nothing else to say? The weather! Everyone is interested in the forecast, the temperature, and whether it’s sunny, raining, or snowing outside.

Be Responsive.

Is a  fact that more than 70 percent of users expect brands to get back to them on Twitter in less than an hour

Sense of Humor. 

Far too many brands take themselves too seriously on Twitter. For them, every single tweet is watered down, devoid of any personality whatsoever, never mind a sense of humor.

Give Away. 

Perhaps the easiest way to stand out among the competition for attention on Twitter is to host a contest or sweepstakes.

Inspirational. 

Whether you’re marketing to businesses or consumers, don’t forget that you’re talking to other humans on Twitter.

Share Knowledge.

Speaking of being helpful, some of the most popular accounts on Twitter are those that provide insight and information to their followers. 

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