4 Important Online Advertising Opportunities
It’s time to get serious about moving marketing strategies to social and mobile.
A few major themes are emerging that digital marketers and their media teams must plan .
Facebook is changing
Now that Facebook is through the turmoil of its IPO and can get back to work. Focused on more targeting, analysts predict Facebook advertising will grow by bounds in this year. CPMs are low, new formats are incredibly effective.
Mobile
Mobile advertising has been dominated by search (Google), display (ad networks), and a few rich media options like iAds. Facebook has taken the lead in mobile display, almost overnight. Facebook shared that its mobile ads, which are primarily promoted posts in the mobile newsfeed, are 42 percent more effective than its standard display ads, and the performance increases when richer post types like photo, video, and interactive are used.
Rich media
Rich media ads on traditional websites are well-established. But as consumers increasingly move toward social and mobile – and away from websites – we’re seeing ad technology shift as well.
We all felt it in 2012: social streams, from Facebook and Twitter to Pinterest and Instagram, became richer and richer. More photos, more video, more interaction, all right there in the streams. This trend, will continue in this Year.
Video
Much of the growth in digital media in this year will be because of the expanding video opportunity. Social and mobile are fertile ground for video, but we’ll also see innovation from YouTube and Vimeo.