Cristian Croitoriu – Prime Promo

TikTok’s advertising rush

Posted on August 29, 2020October 25, 2020 by Cristian Croitoriu

29
Aug

TikTok’s advertising rush

What exactly is TikTok?

The platform essentially allows users to share short videos (under a minute long) which are then augmented with the help of music samples, filters, stickers, quick cuts, and more.
TikTok has around 800 million monthly active users according to a leaked internal marketing document obtained by AdAge back in late 2019. The average user opens the app 8 times a day, spending a total daily average of 52 minutes on the platform.

Marketers are quickly flocking to TikTok—and rightly so. The app is an attractive marketing tool due to three main reasons.

The size of its audience
The primary demographic
Its (supposed) authenticity

During the COVID-19 pandemic—when people suddenly had more time on their hands (due to furloughs and layoffs) and were seeking forms of escapism—TikTik exploded.

The app added 52.2 million users worldwide in March 2020 alone. Not only that, but the time spent on it also increased. In the US, for example, the average user spent 8 hours on TikTik throughout March—a 10.8% increase from January.

Not only does TikTok have a burgeoning audience, but it also attracts some of society’s younger generations. For example, it’s estimated that Gen Z accounts for 60% of all TikTok users.
Young people are happy to give their attention away to platforms—however, they expect a quick return on their investment. They won’t wait around for things to get interesting; they’ll make a snap judgement in a few seconds.

Tips to developing your brand’s TikTok strategy.

Understand your target audience

Like every other successful social media platform, TikTok leverages the power of community to bring people together.
By researching your target community, you can gain critical insights into the way they communicate, the hashtags they use, the content they respond well to, and more. This research may well demonstrate if your brand needs to adopt a slightly different angle than before.

Create your own organic content

With your target audience’s preferences, you can now begin to create content tailored to that specific community. This will then have a snowball effect.

The more content you produce, the better a grasp you’ll gain on your community’s preferences.

Potential strategies:

Branded Effect: With branded effects, brands can create their very own effects (like filters or augmented reality objects) that users can then add to their own videos.
Hashtag Challenge: If you want to quickly leverage the power of community, come up with a hashtag challenge. Create your very own video with an accompanying hashtag and encourage users to do the same thing.
Hashtag Challenge Plus: This is essentially a combination of the two previous strategies, integrating branded effects with Hashtag Challenges to form powerful brand-specific movements.

Set up your TikTok ads

Create a TikTok Ads Account
Create a campaign
Define the placements and targeting
Control the details (such as ad spend, duration, and goals)
Make your Ad using their video creation kit
Publish it to the masses

Ecommerce Dropshipping

Best Dropshipping Niches During COVID-19

Posted on March 30, 2020October 22, 2020 by Cristian Croitoriu

30
Mar

Best Dropshipping Niches During COVID-19

The corona virus continues to spread and the demand for online shopping is now higher than ever. Consumers have been urged to stay inside and some have opted for online shopping to fulfill some basic needs. As a webshop owner, it is important to know how to streamline your website to offer the most demanded products and maximize revenue.

There are some of the most popular products to sell on your webshop.

According to consumer psychologist Kit Yarrow, people are currently purchasing to meet the following needs: protect, entertain, and connect.

Protect

Among the most important product categories are items which consumers need in order to prepare for the virus. Health and personal care products are in high demand. Health is perhaps the top concern for people around the world and many are looking for ways to safeguard against the recent threat.

Air Purifiers

Designed to filter the air of harmful allergens and other impurities, air purifiers are a hot item during the outbreak of the coronavirus. We have all been spending more time confined at home for work or studying and the air can become polluted.

Thermometers

Along with respiratory problems, a fever is one of the main symptoms of COVID-19. According to the National Institute for Public Health and the Environment, a person should call their GP when their temperature exceeds 38 degrees Celsus. Therefore, it is important to have a thermometer available at home to monitor your temperature.

Entertain

Governments around the world have called for nationwide quarantines. No longer are people able to go to the movies, play minigolf or participate in other recreational social activities. People have resorted to other forms of entertainment to keep busy during these trying times.

Board Games/Puzzles

A popular alternative for most people has been boardgames. In fact, board games have become so popular that Hasbro’s share has experienced an increase in price due to the high demand for toys during the epidemic. Take advantage of the hype and start offering puzzles and other board games on your webshop.

Video Games

Video games are another great alternative to keep you entertained and connected with your friends. There are a lot of possibilities for webshops to offer power adapters, hdmi cables, headsets, gaming keyboards, and other gaming accessories.

Yoga Mats

Due to the closing of all sports clubs and gyms, exercise options are limited. Individual sports such as yoga, running, and cycling are great alternatives which allow individuals to get some exercise while practicing social distancing. Yoga mats and other exercise equipment can be a good addition to your webshop or dropshipping business. In fact, yoga mats and resistance bands are rising up on Amazon’s Best Sellers.

Kitchen Equipment

Restaurants closed for dining have forced many of us to integrate cooking as part of our daily routine. Cooking requires having the right cooking equipment and that’s where an opportunity arises for dropshipping businesses. Cookware stores are currently closed due to government measures and shopping online for pots on and pans is the only choice for most consumers. Baking has become so popular that it has caused a shortage of flour and yeast.

Connect

In this time of isolation, it is important to stay connected with those who matter. Luckly, we have a great deal of online mediums to communicate with friends and family. However, there are some products essential to work and study from home.

Webcam

Working and studying from home involves having video conferences. In order to conduct a successful meeting, it’s crucial to have the proper equipment. A webcam is the most important tool to do a presentation or conduct a lecture from home.

Office Products

Most non-essential employees have been urged to work from home during the epidemic. Working from home requires some essential office supplies currently unavailable due to store closures.

Want to build a powerful webshop for your dropshipping?

Contact Us Today !

WordPress

Tips to speed up WordPress performance

Posted on January 27, 2020October 22, 2020 by Cristian Croitoriu

27
Jan

Tips to speed up WordPress performance

Check your server’s proximity

The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity.

A quick way to find the best location for your servers is to look at Google Analytics to find the Geolocation of your visitors.

Pick the right WordPress theme

There are numerous WordPress themes you could choose from. Not all of them though, are optimized for speed and great user experience.

It’s useful to aim for a fast and lightweight WordPress theme that has all the features you need without too many unnecessary shiny features.

Check the quality of your plugins

Not all of plugins are developed following best practices and with performance in mind.
That’s why you shouldn’t worry about the number of plugins you’re installing as long as those plugins are coded properly.
Review your plugins on a regular basis to make sure they’re all working as they should and aren’t slowing down your website.

Be Caching

A WordPress caching plugin can make it easier for your server to store your files to use fewer resources in the future when accessing the same content.
It can also make your server’s job easier, which is very useful when having a dynamic site.
Caching can help your server remember your content to make access to your pages faster.

Image optimization

Pay attention to the size of the images that you’re using on your website.

Large images can significantly affect your site’s load speed and it can be one of the critical aspects many site owners overlook.

A quick way to improve your load speed is to compress your images before uploading them.

There needs to be a balance between the file size and the quality to make sure that your content is not losing its quality to favor the performance.

Build a light 404 page

There are many 404 pages that a website can contain. The problem is that 404 pages can be heavy, especially on a WordPress website.

A good trick is to work on building a light and minimal template for 404 pages and serve that instead of the default one.

Optimize comments

Comments can negatively affect the load speed of your pages.Ways to tackle this problem to speed up WordPress performance:
Disable comments:
If you’re not having too many comments you can disable them. The goal is to have only comments and it’s ok to disable them if your content is not generating any.
Optimize native WordPress comments:
You can improve the load speed of your page by reducing the number of comments displayed on your page.
You can even hide them from the initial load to allow the users to click on the comments to view them if they want to.
Use a third-party system:
Many sites prefer to use a third-party comment system to take off the work from their own host. This is a great option for cheaper servers with limited resources. However, picking a third-party comment system in a premium high-quality host can sometimes end up slowing your load speed.

Disable embeds and RSS feeds

It’s easy to embed YouTube videos, tweets, and other external resources to your website.
This is a very useful feature for many of us but it can also slow down your page load as it generates additional HTTP requests.
If needed, you can disable the embeds through a plugin or with the use of code.

Another idea to consider is to disable RSS feeds. If you are not running a blog on your site, you could simply disable the RSS feed to improve your page performance.

Ecommerce Dropshipping

6 Benefits of Dropshipping

Posted on December 30, 2019October 22, 2020 by Cristian Croitoriu

30
Dec

6 Benefits of Dropshipping Online Stores

Dropshipping is a business model that allows entrepreneurs to start an online business and sell products to their buyers without ever actually stocking the items themselves. Instead, when a dropshipping store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory. Instead, the seller purchases inventory as needed from a third party—usually a wholesaler or manufacturer—to fulfill orders.

Dropshipping is a great business model for aspiring entrepreneurs to start with because it’s accessible. With dropshipping, you can quickly test different business ideas with limited downside, which lets you learn a lot about how to choose and market in-demand products.

Here are a few other reasons why dropshipping is such a popular model:

Less capital is required

Probably the biggest advantage to dropshipping is that it’s possible to launch an ecommerce store without having to invest thousands of dollars in inventory up front.
With the dropshipping model, you don’t have to purchase a product unless you’ve already made the sale and have been paid by the customer.

Easy to get started

Running an ecommerce business is much easier when you don’t have to deal with physical products. With dropshipping, you don’t have to worry about:

Paying for a warehouse
Packing your orders
Shipping your orders
Tracking inventory
Handling returns
Handling inbound shipments
Managing stock level

Low overhead

Because you don’t have to deal with purchasing inventory or managing a warehouse, your overhead expenses are quite low. In fact, many successful dropshipping stores are run as home-based businesses

Flexible location

A dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and customers easily, you can run and manage your business.

Wide selection of products to sell

Since you don’t have to pre-purchase the items you sell, you can offer an array of trending products to your potential customers. If suppliers stock an item, you can list it for sale on your online store at no additional cost.

Easier to test

Dropshipping is a useful fulfillment method for both launching a new store and for business owners looking to test the appetite customers have for additional product categories, e.g., accessories or wholly new product lines.

Social Media

Top 5 Social Media Marketing Tools

Posted on July 22, 2019October 22, 2020 by Cristian Croitoriu

22
Jul

Top 5 Social Media Marketing Tools

Social media marketing can help you improve your brand awareness, boost your engagement with your followers and even explore new opportunities with potential customers.
There are many social media management tools to help you be more effective.

Hootsuite

Hootsuite helps you manage all your social accounts in one place. It is probably one of the most popular options in social media management and monitoring.

It allows you to publish and schedule your social media posts and you can also use it to monitor your mentions and the keywords that you want to track.

This way you can use the platform for all the stages of your content, from finding new ideas to publishing them and measuring their performance.

It’s one of the most popular options among social media marketers and it’s also a good way to get started to social media marketing

There is a free version for those who want a very simple solution but it’s limiting the number of posts that you can schedule and the data that you’re seeing through analytics. If you want to give it a try, the free option lets you schedule up to 30 posts while you can link up to 3 social profiles.

The Professional plan at $19/month allows you to connect 10 social profiles for 1 user and it includes unlimited scheduling. If you want to involve 3 users, you will have to pay $99/month and you’ll be able to connect up to 20 profiles along with team message assignments, custom reports and exportable analytics.

Buffer

Buffer is a popular social media management platform.
It’s probably the most popular option along with Hootsuite.

The free plan can help you get started to learn how to use the tool. However, it’s very limiting so if you’re thinking of scheduling more posts you might want to consider a paid plan. The free plan is currently let you connect up to 3 social profiles and you can schedule up to 10 posts. It’s similar to Hootsuite’s limits on the free plan, but it is limiting even more the number of posts that you can schedule (30 over 10). It also doesn’t give you access to analytics to start measuring your performance.

The cheapest option starts at $15/month and it lets you connect up to 8 social accounts for 1 user and schedule up to 100 posts. You are also able to access Post analytics to analyse the performance of your posts.

The Pro plan can be a great solution for small businesses that want to schedule their content and save time when planning ahead. You are even able to include Pinterest as an additional integration and load content to the Queue for up to 100 posts. You can also access the Content Inbox to follow up to 15 RSS feeds.

Buffer’s biggest advantage is the simplicity and the UX that understands what social media managers really need.

Sprout Social

Sprout Social is another popular option among marketers for social media management.
It is a complete social media management platform and it also provides a social CRM and an all-in-one social inbox to monitor all your messages.
The pricing plans start from $99/month, which can be considered a bit more expensive compared to other social media platforms. This plan is limited to 5 social profiles so if you’re interested in adding more profiles and make the most of analytics, then you might benefit from the Professional plan starting at $149/month. Except for the features of the Standard plan, it also involves engagement and trends reporting, campaign planning and reporting and also reporting on your team’s productivity.
It is also offering the option to purchase your own add-ons, such as Amplification and Social Selling to improve your social media success as part of your own funnel.

AgoraPulse

AgoraPulse is a social media management and CRM platform to help you improve your social presence.
It can also be a useful platform for social CRM, managing your inbox, the comments and messages that you’re receiving on Facebook, Twitter, LinkedIn, Youtube and Instagram.

You can also manage the comments from your Facebook and Instagram ads, which makes it easier to monitor all comments in one place.

There is a free trial option and the Small plan starts from $44/month. It allows you to connect 3 profiles and 1 user while you’re having unlimited reporting, publishing, and mentoring. It can be a good option if you’re managing the social presence of a small business. However, if you want to bring your team together, access advanced sync of inbox monitoring and the option to monitor ad comments on Facebook and Instagram, then you might need the medium or large plans at $89 and $180/month respectively. The Medium plan lets you connect 10 social profiles and 3 users and the Large plan allows you to connect 25 profiles and 6 users. It is the most popular option, especially for medium-sized teams who want to make the most of the team workflow in their content by creating their own processes for drafts and approval.

ContentCal

ContentCal is a visual calendar that can simplify your social media content planning. Its simple and intuitive use makes it very appealing to marketers of all skills to ensure that they streamline their planning as much as possible.

There is a free plan for the social media enthusiasts who want to create their own basic version of a social media calendar to connect up to 4 social profiles while scheduling 50 posts per month.
There is the Pro version at $12/month that involves one calendar and up to four social profiles. It lets you schedule as many posts as you want and there is also a monthly calendar view and the function to search for your posts in the calendar. This plan also provides access to Analytics and a PDF export.
The Company plan will be a good option if you have two people managing a social media calendar. It starts at $39/month and it features 2 calendars and 2 users. You can also add more calendars and users at an additional cost. The different with the Pro plan is that you can now manage approval workflows, access comments to improve the collaboration within your team and use a professional video uploader.
The premium plan at $80/month is still for 2 users and 2 calendars but it also features multi-calendar posting, sending Facebook posts to drafts, training and filtering of the Analytics.

Ecommerce

The psychology behind buying, Tips and Tricks.

Posted on April 1, 2019October 22, 2020 by Cristian Croitoriu

01
Apr

The psychology behind buying, Tips and Tricks.

One study from Psychology Today links impulse buying in general to the personality of the person, the pleasure from buying something new, and (here’s the big one) their connection with the brand.

As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychologically can drive people towards making a purchase today.

We are going to learn why people make certain decisions.

The left-digit effect

One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect.

Humans have an odd habit of focusing on the left digits of the price.

The Baader-Meinhof phenomenon

Have you ever had a friend or relative recommend a brand or product, only for you to suddenly see it all over your town or the internet?

The Baader-Meinhof phenomenon also goes by the name the ‘Frequency illusion’. It affects around 1 in 1000 people, however stronger imagery and powerful words/phrases can increase the odds.

The truth is, they may have seen the brand multiple times but they brushed it off.

Social interaction with someone who had a good (or bad) experience with the product makes the person who heard the story more likely to recognize the brand in their day to day lives.

The social reinforcement in combination with the ‘Frequency illusion’ makes it extremely likely that you can increase sales by putting your product out for customers to see via your social marketing efforts or ads.

Fear of missing out (FOMO)

The fear of missing out (FOMO) is an extremely common trend that occurs when people see a special offer or value that they would like. The FOMO is particularly bad on social media, as 56 percent of people reportedly deal with this phenomena.

Think about the last time you went to a store and found something that was 25, 50 or 75 percent off. You likely jumped on the purchase because you wanted to get a good deal. Your customers feel the same way. They want a good deal, and your marketing strategy can help you bring in more customers through FOMO.

Some of the most common ways to draw in new customers are by offering ‘first-time shopper’ coupons. This will encourage customers to give your brand a chance, which will lead to lifelong customers.

You could also offer customers who sign up for your email list exclusive coupons.

Special offers with your lead list are a dual function.

It gives you a chance to target your audience through lead-building and increases your sales through customer curiosity and FOMO.

Create a decoy

In marketing, it may seem odd to create a decoy product, but as it turns out, it’s very effective. The decoy effect occurs when a business owner wants a customer to purchase a larger or more expensive version of a product, so they throw in a third option to make the most expensive option seem like the logical choice.

Social Media

Social media Marketing Trends

Posted on December 29, 2018October 25, 2020 by Cristian Croitoriu

29
Dec

Social media Marketing Trends

These are trends to follow for another successful year of social media marketing for your business. It’s good to review your existing social media marketing strategy. It is important to keep up with the latest trends every year to ensure that your strategy is still successful.

Engagement is more important

As organic reach becomes harder, the only way to survive is to aim for content that is:

Interesting
Appealing
Engaging

Algorithms are becoming smarter so there’s no short route to genuine engagement.
It’s time to stop ‘cheating’ to win engagement and start thinking of an improved engagement strategy for every channel to continue reaching your followers.

Influencer marketing and micro-influencers

Influencer marketing is becoming an established element of your marketing mix. Influencers can make thousands of dollars through paid sponsorships while brands are constantly seeking for the best influencers for their campaigns.
As influencer marketing grows, big influencers are becoming more expensive for small and medium-sized brands. That’s when micro-influencers came in to make up for the gap between being interested in influencer marketing and having the right budget to try it out.
Micro-influencers may not have the outreach of celebrities, but they may have an even bigger influence in their own followers. Even 40k followers as an audience can be perfect for a brand, provided that they are working with the right influencer for their target audience.

Social media for sales enablement

Social media is already helping customers in the phase of product discovery. Brands are able to promote their products through social channels and customers are finding out about them before making a purchase.

Social media is not anymore just about awareness and engagement, but it’s heading even more towards consideration and sales enablement in the business funnel.

Customer service

Bots and automated messaging have already shown up in many brands’ customer service. Social media has made it easier for customers to reach a brand, which means that the expectations about the response time are increasing.

Chatbots have started becoming popular through Facebook’s Messenger when brands realized that it’s an easy way to add an additional customer support to the mix.

Content and Stories

Visual content in a vertical format that usually lasts for 24 hours became popular from Snapchat and it soon was copied by Instagram to turn into a global trend for people of all ages.
Advertisers have already realized that Instagram Stories ads can be very effective, with Snapchat and Facebook following up with their current hype and demand.

Social media Marketing Trends

Ecommerce

Why Am I Not Making Sales with Shopify?

Posted on June 29, 2018October 25, 2020 by Cristian Croitoriu

29
Jun

Why Am I Not Making Sales with Shopify?

Starting a new business online can be intimidating—and one of the most disheartening challenges you can run into is when you’ve done your research, poured days and weeks of work into your online store, and you’re still not seeing the traffic or the sales that you’d like.

Don’t give up.

There’s no one secret to creating a successful business, but we have a ton of fantastic resources to share. Not only that, but this community is an incredible place to reach out for advice and feedback on your store. We couldn’t be more proud of the incredible merchants and partners that do so much to support each other.

In this post, we’ll discuss some of the things that you can do to get traffic flowing to your store, and to help encourage customers to buy once they’re on your site!

Don’t Neglect the Basics

Setting up shop online for the first time is exciting, particularly when you’ve got a business that you’re passionate about. That can make it tempting to skip some steps as you’re getting set up, but before you open, you’ll want to make totally sure that your site is ready.

We have a great checklist to help you make sure all the t’s are crossed and the i’s dotted, but in particular it’s a good idea to pay close attention to a few key details:

Run some test transactions to make sure your tax settings are accurate, your shipping rates are working as intended, and that your payment provider is set up correctly.
Give some thought to the theme you’re using. If you’re not sure what you’re looking for in a theme, and you can easily preview themes without replacing the one you’ve published in your storefront.
Get lots of feedback. Your setup will seem totally logical to you, since you created it, but that’s not always the case when a visitor comes to your store for the first time. Reach out to family and friends, and find out if there’s any difficulty getting to the products they want to see.
Customer trust is incredibly important. Sadly, some have had bad experiences ordering online, so you want to do all you can to make sure your customers feel that they can trust you:
- Make sure that you have a Contact and and an About Us page, with ways for your customers to reach out with any questions or concerns, as well as links to social media accounts – the more ways people can reach out to you, the better.
- Ensure that your store’s policies are easy to find, and include everything your customers will need to know.
- Consider adding security or trust badges to your site

Get More Traffic

If you’ve tested everything, made sure that your site is well designed, but you’re not seeing visitors in your site, it’s a good idea to give some thought to your marketing and SEO. These are rich subjects, but here are a few things to check out as you get started:

One of the best things you can do to improve your shop’s visibility is submitting your sitemap to Google, to make sure that your shop is getting listed in their search results. Check out our guide on submitting your sitemap.
We’ve got a fantastic overview on improving your SEO
Apps can be a great value-add as you’re working to promote your shop. The marketing section of our app store has apps for referral and loyalty programs, coupon popups, email campaign tools, and more.

Improve Your Conversions

On the other hand if you’re seeing a good amount of traffic but it’s not translating into sales, it may indicate there’s something about your site that’s not convincing customers to go through with a purchase. Exactly what that is can vary from store to store, but customer bounce can usually be traced back to one of three issues:

Ease of use is a big factor in making sure that your customers go through the checkout process. Make sure that your “add to cart” button is prominent and easy to find, and that your collections and menus are organized logically—our blog post on common conversion killers goes into this in lots more detail.
If your site isn’t aesthetically pleasing, it’s more difficult to convince your customers that you’re worth buying from. We have a fantastic guide that talks about this in fine detail.Try to get your product images as high quality as possible, and make sure that your writing is evocative and free of typos or grammatical errors.
It’s important to give some thought to your pricing strategy. Simply setting your prices as low as you can while still making a profit can actually devalue your brand! These tips can help you create an effective pricing strategy for your business, and keeping the benefits of psychological pricing in mind can reap remarkable benefits.

Analytics tools are helpful in tracking down which of these issues might be affecting your store. Google Analytics is invaluable for tracking your customer’s behaviour as they navigate through your store, and there are apps available that can graphically map the actions taken on your website for you.

Social Media

Why social media marketing is important for your business

Posted on February 22, 2018October 25, 2020 by Cristian Croitoriu

22
Feb

Why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

Why social media marketing is important for your business.

Ecommerce

Why businesses in 2018 need to have a mobile application

Posted on January 16, 2018October 25, 2020 by Cristian Croitoriu

16
Jan

Why businesses in 2018 need to have a mobile application

If you are running a business and your business still does not have a mobile app then you need to get one fast. Nowadays having an online presence through website is no longer sufficient, as online activity continues to shift to mobile devices. That means smartphone apps have become highly important marketing tool for small as well as large businesses. Usage of smartphones has been increasing rapidly over last few years. It has reached such a high level that now nearly 3/4th of people in US check their mobile phones at least once per hour and almost 90% i.e most of that time is now spent on mobile apps. Study says, Americans now spend more time on using the mobile phones than watching television which is a significant change for marketers and businesses.

Now more businesses look to hire mobile developers to develop their mobile app as this rapid rise in mobile phone usage leads to the mobile app becoming an important marketing tool for companies of all sizes. Mobile apps increase engagement with the customers. They encourage repeat visits and allow many types of online transactions including the usage of loyalty cards, push notifications and e-commerce transactions.

Hence mobile apps enhance sales and build good relationship with your customers. Smartphone apps build brands as customers can recognize your app icon among many others. Now we will discuss about top reasons why your business needs a mobile app.

Increase Visibility to Clients at All Times: You ask any Mobile Application Developer and they can tell you how much they are in demand. In US, the time spent by an average person on mobile phone daily is 2 hours. The number of people who are using smartphones worldwide has already crossed 1 billion mark. Hence this trend by which people these days spend more time on mobile phones than on PCs is good thing for businesses. You just have to change your marketing plan to match this new trend. If your business has a mobile app then your business will be available and visible to so many people around the world. They will see your image, name and logo all the time whenever they will open their mobile phone and see your app in the mobile while scrolling. There will also be high chances of reading of your notifications which are sent by you through the app. If you have products or services, you can use your mobile app to sell them as users can buy them from the comfort of their home or offices using mobile apps. Hence having a mobile app will not only increase visibility but it will also boost your business.

Provide Value to Your Customers: If you have a loyalty program then you can make it digital by using a mobile app. You can send the appropriate messages to their smartphones as more people are now using their smartphones than ever before. Customers are always interested in valuable products and services. A mobile app can bring them more closer to your business. When clients are near your area then you can send notifications inviting them to your store’s physical location and offer them special offers and discounts. You can also send a thank you notification to your customers after they make a purchase.

Build Brand Recognition: If you go for Mobile App Development to build your app then it will also build your brand. Whether your business is new or old one, you can enhance its brand recognition using a mobile app. You just have to create an app having all the required features and it will be liked by your customers. You have to find ways to make your clients to get more involve in your app. More they will interact with the app, more they will like your products and services offered via the mobile apps. A famous rule in advertising says that if the customers see the brand more than 20 times then it is highly noticed. The users can also share your communication with their friends as they want to inform their friends about a great service or product which they have liked. research says referrals and getting new clients by this way are the most valuable marketing strategies in the market.

Increase Customer Engagement: Most of the clients look for ways to reach the business which sells a product or service which they like. If you are not reachable then you will lose the customers. A mobile app is available all the time. You can also create a help desk in the mobile app where people can post their queries, comments and issues. If you can make arrangements to reply to all of their messages then your customer engagement will be appreciated greatly. You should also make the booking or ordering process simple and secure as people don’t like lengthy process.

Get Ahead Of Your Competitors: There is no denying the fact that a mobile app can help you in getting ahead of your competitors in the market if you really take full advantage of this highly effective communication and marketing tool. If you start and launch your app now then by the time your competitors will realize the benefit of having a mobile app, you will be dominating the market by grabbing huge market share. Using your mobile app, your clients will be able to see your products and services by just a tap of a button. You can get more benefits from mobile apps as they are fast, easy and simple to use. These benefits can easily increase the customer engagement and loyalty.

Conclusion:
We have just discussed the top reasons why your business needs a mobile app in 2018. In coming years, it will become even more important. You should start with an attractive, highly feature rich and functional mobile app. After attracting new customers, make them realize that it will be highly beneficial for them to download and use your app in their mobile devices. Use the app to create more opportunities for the customers. Also create more engagement by getting user reviews and interactions. Slowly your brand loyalty will be built. After that you can even reach to deliver personalized shopping experience to your mobile app users. Looking at so many benefits, developing a mobile app for any business is the most important step which they can take now in 2018. Not only it will attract more potential customers, make your customers loyal, build your brand but it will also be the most valued asset your business has. It will make a strong bond with your customers and will lead to huge sales of your products and services through the mobile app.