Email Marketing – Prime Promo

E-mail Marketing Campaigns

Email marketing automation can build brand loyalty, increase customer engagement and convert your customers without you lifting a finger.

In the age of Automated Restaurant ordering and Self-Checkout Grocery Systems, Email Marketing Automation is the logical next step for your sales and marketing strategy.

What exactly is Email Marketing Automation?

Email Marketing Automation involves the use of email automation software to create specific email customer journeys. Email automation can onboard and re-engage your customers using pre-planned customer journeys. Once set up these customer journeys market to and communicate with your customers without any management from you or your staff.

What can Email Marketing Automation do for you?

A 2015 study found that 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.

Here are some tips to make your email marketing journey’s even better:

Test – People may not admit to judging a book by its cover, but they do judge an email by its subject line. Studies of email user engagement suggest that 35% of recipients open emails depending upon the best email subject lines. Automation software allows you to A/B test two subject lines on a small sample of your intended recipients. The subject line that receives the most email opens automatically triggers the send of emails with the better performing subject line to your remaining recipients. Giving your EDM the best chance of being read.

Engage – Don’t make them come to you, bring the fun to them. Your business is worth boasting about. Engage with your customers and entice them to engage with you. Email automation allows you to schedule regular sharing of blog posts, product information and offers with your database. Send monthly, fortnightly or weekly emails to keep your brand top of mind.

Analyse – Email marketing automation allows you to track Emails sent, Emails opened, EDM Click through rates and finally Conversions from your EDM. Analysis of campaign performance including funnel analysis gives you insight into the best and worst performing aspects of your email marketing campaign.

Optimise & Repeat – What works best for your customers? After determining the best performing parts of your previous email campaigns, optimise your upcoming campaigns to replicate their success. Identify the language, offers, and imagery that appeals most to your clients and repeat.

Work smarter not harder and allow Email Marketing Automation to strengthen relationships with your customers.

Do you need your e-mail marketing campaign automated ?

6 tips to consider when starting email marketing automation

1. Think carefully about your lead magnets

The first step is to encourage people to sign up with the right lead magnets that provide them a reason to do so. It’s better to think of a reason that is relevant and useful, rather than an instant reward, as this increases the chances to create a long-term relationship with them.

Lead magnets have to be clear, offering value that cannot be ignored from the target audience.

2. Focus on the welcome message

Once a user signs up to a list, it’s important to send a welcome message that’s as relevant as possible.
A proper segmentation of users allows you to send a warm welcome message that addresses their problems, helping them find the right answers while they are also learning more about your brand.
It’s also important to plan the emails you’re going to send, and how the workflow of the messages will work from now on.

3. Don’t underestimate lead nurturing

Automation doesn’t have to be impersonal. On the contrary, it’s crucial to add a personal touch to your emails, as a way to show your genuine interest in every message that you send.
Lead nurturing is all about consistency and although automation can be very useful, it’s still important to excel in the segmentation of your audience to ensure that each recipient receives the right message.

4. Create the right triggers

Before you start with automation, it’s useful to focus on your goals and your expectations from each automated process.
If you’re interested in lead nurturing, then you can use email automation to send consistent and personalized messages to your recipients to create a relationship with them.
If you want to use email automation to increase sales, you can create the right set of emails to promote your products in the most relevant and appealing way.

5. Keep evaluating the process

Is useful to evaluate it from time to time to measure its performance and examine whether it needs to be changed.
As every audience is different, it’s a good idea to monitor its automated process on its own to test whether it’s contributing to a successful email marketing strategy.

6. Make subscribing and unsubscribing obvious

It’s frustrating for users to keep searching for the option to unsubscribe from an email that they are not interested in.
You must have a clear display with all their available options.

6 tips to consider when starting email marketing automation