WeChat a Must for Brands in China
Messaging app WeChat is something of a phenomenon. With around 600 million users, it is the largest standalone messaging app, and is currently ranked the fifth most popular mobile app in the world by Global Web Index, behind only Google Maps, G+, YouTube, and Facebook.
The strength of its reach and influence is such that brands looking to get a foothold in China seriously have to consider it within their mobile strategy for China, sometimes even leading with WeChat before they embark on their own applications, which have to be downloaded from an app store.
Native apps still play a role, but the decision to build one in China has to include a discussion around WeChat.
WeChat has an active, already enthusiastic audience – they are familiar with the structure, are happy to start a dialogue with other users.
Recent announcement of WeChat sponsored Ads, reaching an audience might be easier.
