Rules for Better Social Branding

Rules for Better Social Branding

There is no one universal approach to building and maintaining a good brand. These are constant marketing truths and tactics one should keep in mind:

Be Specific

Some branding campaigns try so hard to be different they lose their relevance or the message requires too much explanation. Remember: different is not always good, especially in the online and mobile environments when you have just a few seconds to capture someone’s attention and connect with their emotions.

Be Helpful

Ask yourself this question: “Why would anyone want to hear from us?” Make sure there is a reason to connect to you.

Give people a reason to connect with you and make them one of the driving forces of your social content and promotions. “Check us out on Facebook” really is not a great call to action. If your targeting B2B, maybe it’s,  “Get industry insight success tips – Follow us on Twitter.”

Make People Talking 

Remember, in social your brand is not what you say; rather, it’s what people say about you.

Spark conversation and promote content that generates dialogue between the members of your community and even their friends. Encourage interactions, ie.: “Ask your friends” This will also boost your “Talking about this” on Facebook.

Be Human

Social media is the right place to show the human side of your company. Let people get to know not just your products, but the people behind your products. Remember, social media is about socializing and people want to feel like they are connecting with real people who share their values and emotions.

It is impossible to communicate with an inanimate object. Loosen up a little bit and show the face behind the curtain. Really be friends with the lovers of your brand!

Encourage the share

The share is as valuable as the Like or Follow! It creates peer to peer impressions featuring your brand.

Make content that is worth sharing and then make the share the call to action you are trying to encourage. We all want engagements, conversions and actions – but what about shares? Remember – the share is the action.