Quick and Easy SEO Tips and Tricks
Set up a Google My Business account
Get all of your business details uploaded. It’s free and will enable you to appear in local search results.
Build a fast, mobile-friendly website
Mobile sites can now be done easily with simple plugins for your CMS, such as WordPress, meaning that making all of your content mobile-friendly can be done quickly and cheaply.
Conduct extensive keyword research
Targeting the same keywords as your bigger competitors won’t see you make much ground as they are more established and have more coverage online.
Using keyword research tools such as Google’s Keyword Planner
Start using Google Search Console
It’s a free tool that gives a wealth of information about your website’s performance in Google search, as well as any errors.
Look at how search engines are displaying results in your niche
Small businesses have no idea who or what they are actually competing with in search.
Claim your physical address on Google Maps
If it’s a local business which a physical location and offline customers, make sure you claim your physical address on Google Maps.
Launch a blog / create content
Content is what will help you rank for your target terms. This means content on product pages, homepages and everywhere around the site.
If you blog, do it regularly
You don’t have to write five articles a day, but regular updates mean your visitors have something to read.
Use a clear URL structure
People should be able to guess the topic of a page just by looking at the URL.
Use internal linking to optimise your site
Internal linking is about linking topics and themes together .
Encourage reviews
Reviews will help to drive conversions but.
Set up Google Analytics
It’s free and it’s essential for you to understand customer behaviour, traffic sources and more.
Use a little PPC
If you have the budget, PPC can deliver traffic more quickly.
Make sure that you use Quick and Easy SEO Tips and Tricks.
