Facebook Experiments Buy Button
New feature will allow users to purchase items without ever leaving Facebook.
Facebook is trying out a “Buy” button that will let users make purchases from ads and companies’ Pages, all without leaving Facebook’s platform. Customers also have the option to store their payment information, which eliminates two big conversion hurdles: getting a customer to the checkout screen and having them enter their credit card number.
Facebook says the Buy button is as secure as possible.
But while some people might think the feature allows businesses to intrude on their social community.
And this isn’t Facebook’s first foray into the e-commerce sector. Two years ago, the platform launched Collections.
