Social media Marketing Trends
These are trends to follow for another successful year of social media marketing for your business. It’s good to review your existing social media marketing strategy. It is important to keep up with the latest trends every year to ensure that your strategy is still successful.
Engagement is more important
As organic reach becomes harder, the only way to survive is to aim for content that is:
- Interesting
- Appealing
- Engaging
Algorithms are becoming smarter so there’s no short route to genuine engagement.
It’s time to stop ‘cheating’ to win engagement and start thinking of an improved engagement strategy for every channel to continue reaching your followers.
Influencer marketing and micro-influencers
Influencer marketing is becoming an established element of your marketing mix. Influencers can make thousands of dollars through paid sponsorships while brands are constantly seeking for the best influencers for their campaigns.
As influencer marketing grows, big influencers are becoming more expensive for small and medium-sized brands. That’s when micro-influencers came in to make up for the gap between being interested in influencer marketing and having the right budget to try it out.
Micro-influencers may not have the outreach of celebrities, but they may have an even bigger influence in their own followers. Even 40k followers as an audience can be perfect for a brand, provided that they are working with the right influencer for their target audience.
Social media for sales enablement
Social media is already helping customers in the phase of product discovery. Brands are able to promote their products through social channels and customers are finding out about them before making a purchase.
Social media is not anymore just about awareness and engagement, but it’s heading even more towards consideration and sales enablement in the business funnel.
Customer service
Bots and automated messaging have already shown up in many brands’ customer service. Social media has made it easier for customers to reach a brand, which means that the expectations about the response time are increasing.
Chatbots have started becoming popular through Facebook’s Messenger when brands realized that it’s an easy way to add an additional customer support to the mix.
Content and Stories
Visual content in a vertical format that usually lasts for 24 hours became popular from Snapchat and it soon was copied by Instagram to turn into a global trend for people of all ages.
Advertisers have already realized that Instagram Stories ads can be very effective, with Snapchat and Facebook following up with their current hype and demand.
Social media Marketing Trends
